Billo
UGC video marketplace — brief real creators, get short product videos shot on their phones for ads and listings.
Billo is not software — it's a creator marketplace specialized in short UGC product videos. Post a brief (product, angle, hooks you want), matched creators shoot vertical videos with your product, and you receive usable assets for TikTok/Meta ads and listing videos in days.
For brands whose paid social needs 10–20 fresh creative cuts a month, UGC video consistently outperforms studio polish — and per-video pricing (~$59 and up) beats agency production by an order of magnitude.
AI angle: none in creation itself, but its library management and brief templates encode what performs. Plan to write hooks yourself or pair with a copy tool.
👍 What we like
- Authentic creator videos that perform on paid social
- Fast turnaround (typically ~a week)
- Per-video pricing — no retainer
- Creators experienced with product/ecom briefs
👎 What to watch
- Quality varies by creator; expect a few duds
- You ship physical products to creators
- Costs scale linearly with creative volume
Pricing note
Per-video pricing from ~$59; bundles and subscriptions available. See billo.app.
Best for
Brands feeding TikTok/Meta with weekly UGC creative.
Our verdict
The cheapest reliable source of ad-ready UGC video — budget a few duds per batch.
Try before you subscribe
Generate a full listing — title, bullets, description and meta — free in the Description Studio. No signup.
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